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Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it opens up a traditionally dry area of study, helping the student to understand the vital importance of sound methodology in their studies and subsequent professional practice. The book covers the full range of quantitative and qualitative methods across the whole span of the research process, from research design and the literature review to data analysis and report writing. Every chapter contains a range of useful features to aid student learning, including summaries, discussion questions and guides to further resources, as well as examples drawn from contemporary sport around the world. Research Methods for Sport Management is an essential course text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

These stories range from throughout Mansfield's brief but prolific career. They include "Prelude," a reminiscence of the Research Methods for Sport Management ebook pdf author's New Zealand girlhood; "Bliss," involving a young mother's disillusionment; "Je Ne Parle Pas Francais," concerning a romantic young woman's betrayal; and "The Garden Party," a contrast of snobbery and social responsibility. Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we re continually tempted by the lure of quick fixes and effortless self-improvement.

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Author: James Skinner,Allan Edwards,Ben Corbett
Number of Pages: 378 pages
Published Date: 11 Nov 2014
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780415572569
Download Link: Click Here
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